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A service consumer (application developer), working for an e-Business service provider, wireless service provider, or portal service provider, typically develops relationships with business partners and application developers (service providers) represented by three human figures, one for each business partner or application developer in the left-most column. Service providers provide services to the service consumer (application developer) represented by two human figures in the middle column. The service consumer application developer aggregates these services from each service provider into a single service application and provides this service to customers, who are represented by five human figures in the right-most column.